Reviews continue to be part of the shopping process for stays at hotels. Ask any hotel who is in the top 3 of their cities and find out the impact it has on their revenues.
The internal processes and tools are now fueling this growth to these platforms. There are also tools that help you analyze these responses so hoteliers can respond and take action based on the feedback. These platforms are used for a variety of reasons. Software Advice, a hotel reservation consultancy group, did research on this to find out how people are using these platforms.
They found quite a few interesting things. Not only how the platforms are being used but also what impact it has on a customer’s willingness to pay more.
What do you use review websites for? [Read more…]