This is a guest post by Jerry Rosen, SVP and global chief marketing and creative officer at RMG Networks,
Today guests are in the driver’s seat when it comes to selecting a hotel. The reason: the social Web. Travelers can learn pretty much everything they want to know about hotels in a given market by visiting review websites and travel websites focused on hotels or offering a broad range of travel services.
Travelers can conduct comparative shopping based on pricing, hotel amenities, customer satisfaction and other factors in half an hour or less. Thus, it is more important than ever for hotel managers to offer guests the right amenities — both to attract new guests and increase the number of positive online reviews from current and former guests. Here are the top amenities hotel guests crave: [Read more…]