They optimize the booking flow so it results in more bookings. They acheive this by a combination of design, colour contrast, subliminal messaging, social proof & more.
Let us have a look at the hotel booking flow in detail.
The Search Box
- Placement: The search box is placed on the left hand side which is where most people first looks on a webpage. This is normal in english speakers as the language is read from left to right. Years of training makes this a natural process.
- Use of colour: The box also has a blue border around it, this creates a contrast from the rest of the page. Contrasting colours helps in drawing a visitors attention to the area you want them to notice. [Read more…]