We are 6 weeks into the new year and we just passed a year which was declared “Year of Mobile”. In many ways it was true. People increased their shopping activity on mobile devices and in some countries mobile internet usage passed desktop usage.
People are shopping on the move via their smartphones and tablets. And, they are also displaying cross platform behaviour. They may start the search at a coffee shop on a tablet and later on they might continue to do so on a desktop at their office.
As users are interacting through various devices with your hotel the expectation of a consistent experience is also very high.
Responsive design is a solution that has emerged in the last few years and has been hailed as a move that would help meet this consumer expectation on any device.
Today we talk to Brian Fitzgerald, VP of Digital Strategy O’Rourke Hospitality, to get a better understanding of why this is the right solution.
In this discussion we will talk about a few things:
-What is Responsive Design?
-Why is it the right approach?
-How do you get this implemented?
If you would like to download for later or stream the show on your mobile device then click here.
Luke Wroblewski: Lukew.com
Ethan Marcotte: EthanMarcotte.com
Here is Brian’s email address if you would like to ask him any questions or get in touch with him directly, email: firstname.lastname@example.org.
How are you presenting your hotel to a shopper on various devices? Have you tried responsive design and what were your results? Leave a comment and tell us about your experiences.