Social Media continues to dominate discussions in meetings throughout the hotel industry. The most common of which is how to use Social Media to the hotel’s advantages.
While great progress has been made in embracing Social Media as part of the hotel marketing plan there are very few that have put all the pieces together. This is to the time commitment to keep with the changing landscape and clarity of how to use each of the available Social Media Channels in a way that would engage consumers.
Before jumping into using social media marketing it is important to understand how your audience the general public use social media in their daily lives. Her is a simple approach to understanding how consumers use social media.
The next step is to determine how your property can position itself in this space to increase awareness and engage customers.