Revenue managers are considered demand managers but how can they leverage skills of the hotel marketing team to become demand generators?
Building a culture where both the teams work together and combine their skills in coming up with campaigns leads to better targeting, more accountability & ultimately more revenue.
The first step of this is the willingness to share the information with each other. This is information you already have and when it is shared with the marketing team it gives you an option to drive demand not based on price.
In this podcast I spoke to Nicola Curcuru, he is the Lead Consultant-Americas for IDeas Revenue Solutions.
We answer three main questions:
Why do it?
How to do it?
How to measure the effectiveness?
If you like to download the podcast for your MP3 player click the link and save the file.
Download The Podcast
If you have any questions about this leave them in the comment section and if you want to speak to Nick more about this topic you can reach him at nick.curcuru[at]ideas.com.
How have you leveraged the skills of the marketing department to get more bookings?