On Demand Rooms Is Driven By Instant Gratification

Hotel Tonight On Demand BookingsSmartphones continue to deliver amazing experiences. All industries are being transformed. Today, I can order a taxi, grocery, coffee etc. with a couple of taps. I don’t have to speak to anyone and it magically just happens.

Hotel Tonight started out with same day bookings. They deliver an excellent experience. Within a few taps I could have a hotel room. No need to book in advance.

Hotel booking windows are typically within 14 days. It is when we see very high booking activity. Progressively this is shrinking and coming closer to the arrival date.Continue Reading

On Demand Economy & Unbundling Of Hotel Services

On Demand Economy

Smartphones are now the first screen on which you experience something online. These devices continue to redefine experiences and change expectations. More and more services are moving to an on demand model. What is on demand? It means if you need anything, you just order it through an app, and the transaction is completed. You need […]

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Mobile Payments: The New Expectation For Hotels

This is a guest post by Kristen Gramigna, CMO for BluePay Mobile payments are now a common means of accepting payment in stores, food trucks and festivals — but did you know travelers have embraced them wholeheartedly, too? In fact, nearly half of travelers who responded to a survey by the air transport firm SITA […]

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Build A Culture Of Testing & Trying Things Out

One of the things Booking.com and Expedia do very well is testing and optimizing. Most of the Ecommerce players in the market have this culture but these two are extremely well known for it. Have a look at the work that went into building Booking.com for Business. We are seeing some of this happening in […]

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New research on how travelers use online hotel reviews

Influence of reviews on spend

Reviews continue to be part of the shopping process for stays at hotels. Ask any hotel who is in the top 3 of their cities and find out the impact it has on their revenues. The internal processes and tools are now fueling this growth to these platforms. There are also tools that help you […]

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Grow Your Direct Online Hotel Bookings By Optimizing & Personalizing Your Website

Booking location aware content

The practice of Revenue Management and having a strategy for your hotel can mean the difference between continued success and failure. Online marketing is just an extension of your overall Revenue Management strategy. Online Marketing is not only about using paid channels, like Adwords and Re-targeting, It is about your entire digital presence. At the […]

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5 Actions To Drive Groups Revenue Next Week

Increase Group Revenue

This is a guest post by Eden Grant There is confirmation that the Groups and Meetings space is geared to support hotel giants and independents, going into 2014. Today, there is demand for unique spaces and unconventional meeting ideas. This is the margin of opportunity when working towards supporting overall rate growth and a healthier […]

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3 Ingredients To Successful And Flexible Revenue Meetings

Revenue Management Agenda Items

This is a guest post by Eden Grant In the revenue management game, the goal to remain competitive, innovative and consistent can be tough. In today’s revenue arena, we need to adapt and drive change projects, while holding on to beneficial procedures and standard tactics. How do you get the right mix of adaptability and […]

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How To Communicate In Revenue Management Meetings & Bridge The Gap Between The Audience And Speaker

barriers to effective revenue management communication

This is a guest post by Eden Grant Gap… Google tells me it is: “…a break or hole in an object or between two objects”.  It is also a revenue manager’s worst nightmare. Let us take a quick look at the illustrated point below. As concerning as this point is, these gaps, consequently, become opportunities […]

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Experian Digital Marketing- A Detailed View Of The Digital Marketing Landscape

Every year Experian publishes a Digital Marketing report and If you haven’t seen the report then I would recommend spending time going through it. Have you thought about Cross Channel Marketing? It is the new norm. Consumers are increasingly moving between devices. They may start on a smartphone and then move on to a desktop […]

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